Engines

Building immersive applications doesn’t end with stunning graphics and animations. Imagine attending a sales meeting with a potential client or administering a training session for a complex system or machine: how valuable and useful would it be to have the ability to read your audience’s mind?

We have created three mobile engines capable of doing just that, or very close to it…

Mass Intelligence Engine
Mental Dexterity Engine
Micro Expression Engine
Mass Intelligence Engine

Our most refined and versatile engine, the MIE can be deployed in a wide variety of collection, analysis and information reporting techniques. The MIE makes sense out of user interaction via interlacing with your application content. Using an engine of this nature allows you to ‘read’ the audience which is essential in training environments and immensely valuable when used in conjunction with marketing and sales campaigns.

Using intelligent algorithms, the Mass Intelligence Engine resides within the application, constantly monitoring all user interaction. The engine cross-references the logic we apply for you to ensure relevant information for your specific purposes is collected accurately.

Mental Dexterity Engine

There are several ways people effectively digest information or learn new things. The MDE automatically identifies and accommodates these differences, and alters the information delivery method or user experience to specifically suit the audience’s learning preference.

As the user interacts with the application content, the MDE monitors the activity and identifies patterns and characteristics. The engine dynamically adjusts the delivery method to suit the user and invokes assistance where necessary. In other words, the application caters to the user throughout their experience with the application.

Micro Expression Engine

Micro expressions are involuntary movements made by facial muscles. These movements reveal the user’s emotions as they interact with application content. The MEE uses the mobile device’s camera to monitor the subtle movements of the user’s face to reveal their emotional state at any time throughout their experience.

Data Visualisation

The traditional presentation of analytical data leaves a lot to be desired, and understood for that matter. The metrics obtained are often complex in raw form, and not everyone has the skill or knowledge to navigate the information in a useful way. Our visualisation engine takes the guesswork out of analytics.

We approach analytic information and audience feedback in a far more natural way. Using proven scientific techniques, we transform the data into friendly visual representations that are almost instantly digestible, even for users with the most basic analytical skills.

In some cases we are able to extend the capabilities of the Data Visualisation Engine to offer what we call ‘predictive analytics’. This analytic method provides the capability to produce future data projections based on learned trends. The data can then be extrapolated, as required, for any timeframe; past, present or future.

Data Visualisation Diagram