The ABB Rail Products Catalogue has been constructed in a way that allows the users to take part in an interactive passenger journey through a virtual rail system from the comfort of their iPad. The experience takes the user along a vivid virtual countryside, presenting them with ABB rail solutions along the way.
The user has the option to suspend their journey at any time in order to explore specific ABB rail solutions placed throughout the landscape as they travel.
Each solution is presented as a rich 3D model that the user can manipulate with traditional touch screen gestures. In addition to viewing the solutions as a whole system, the users can view each of the system’s subcomponents in detail.