VIRTUAL MARS HABITAT

THE BRIEF
THE SOLUTION

ABB have a 30 year track record assisting with Space missions, supplying monitoring systems for CO2 emissions and climate change to NASA, along with Canadian, Japanese and European space agencies.

With these space agencies now looking to building habitats on Mars, ABB asked Hidden to help them create a portfolio to showcase just how many of their products could be modified to work in space.

THE SOLUTION

We designed an Oculus Rift Virtual Reality experience to take users on a dramatic journey to Mars. Designed around a cinematic dialogue-based voiceover, users are first propelled into orbit to explore ABB’s satellite technologies, assisted by radio contact from Houston Mission Control Centre.


After landing on Mars a dust cloud forces them to evacuate on an e-charged Mars Rover, raising the stakes and demonstrating ABB’s innovations within a spectacular and unforgettable VR experience.