Despite significant capabilities, many of Thales’ potential customers weren’t aware of the sheer scope of services on offer. So they approached us to help clearly highlight their service offering to the naval industry.
They required a tool that could be used by sales people in meetings, but also on location in trade shows and at management meetings and training environments to communicate their offering in an innovative yet easy-to-understand way.
We devised a tablet application for iOS and Android with two core sections. The first told the story of the entire lifecycle of Thales vessel support. Through a variety of 3D animations and interactions, users were transported into the story, affecting the journey themselves to fully understand the opportunities available from the design and build to eventual decommissioning at the end of life.
The second section outlined their sophisticated Naval Solutions, specifically the iMast integrated Radar System. For this we created an interactive experience, placing the user in situ on a vessel to fully appreciate the upgrade opportunities possible.