USER EXPERIENCE

User centric experience & service design

ALIGN YOUR GOALS
WITH YOUR USERS’

User Experience (UX) is a blend of art and science. By removing the unknowns we can ensure every part of your end user’s journey is structured in a way to benefit them, whatever that journey may be. We use evidence-based methods to precisely align your business objectives with your end user’s goals.

From a full discovery process to a simple sitemap, we analyse what methods will best suit your needs on a project.

IT STARTS WITH
DISCOVERY

To design a great user experience, we need to understand the intended user and what you want them to take away from their experience with your brand. Our first task is to visualise them in detail using a range of tools, from interviewing them in person to devising mental models of their thinking.

This ‘Discovery Process’ can be as simple or as detailed as your project requires.

Methods Used During Discovery:

  • User Interviews
  • Ethnographic Research
  • Persona Creation
  • Mental Models
  • Experience Maps
  • Building Solid Information Architecture

DESIGNING THE
EXPERIENCE

Whether you have a detailed brief or just a rough idea in your head, we can apply expert creative direction to generate a series of strategic presentations, sketches and initial prototypes for you to review. When you’re happy with our combined vision, our design team will define what that journey should look, feel and sound like to a user from beginning to end.

Methods Used When Designing:

  • User Analysis
  • Journey Mapping
  • Wire-framing and Prototyping
  • User Journey Creation
  • User Interface (UI) Design
  • Storyboarding

REFINE & TESTING

When you are satisfied the designs reflect the smooth and considered experience you want, we will begin to create your project.

Your project will become a tangible and testable experience, which we will refine as required until everything is perfect for you and your end user.

Methods Used During Testing:

  • UI Animations
  • Accessibility
  • Performance Optimisation
  • User Testing
  • A/B Testing
  • Quality Assurance
  • User Acceptance Testing