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We push the boundaries of the way visionary ideas are communicated

In today’s hybrid workplace, we make the demonstration of sophisticated industrial solutions easier, cheaper and more engaging.

About us

Founded by a trio of life-long technology and design experts who share a passion for how the world works, our core team still runs Hidden Creative.

Peter O’Brien, MD and Creative Director, leads our creative vision with deep knowledge of industrial solutions.

Tim Phillips, Ops Director, helps clients to harness the latest virtual technologies to bring projects to life.

Ex-engineer Matt Trubow, Commercial Director, understands how immersive technologies impact industrial sales.

Belief

Even the most sophisticated engineering solution in the world is worthless if you can’t explain it clearly.

And the reality is simple: you can’t sell what you can’t explain.

For over 20 years, Hidden Creative has helped engineering companies transform how they communicate by bridging the gap between solution and understanding.

Expertise

We combine deep knowledge of engineering with craft in 3D and narrative design, and expertise in immersive technologies.

Together with our dedicated customer programmes and platform Simmerse, we deliver the tools needed for transformative, scalable results.

We help leading engineering companies adopt and scale immersive communication in their sales and marketing.

Get started with Immersive Engineering Communication

Testimonials

Client Comments

The quality of this experience was exceptional and the reaction we’ve received from our stakeholders has been nothing short of fantastic. In addition to delivering a top quality product, I found their team extremely easy to work with in terms of flexibility and collaboration.

Michael Goldstein

Commercial Communications Leader

Simply put, they are part of the team. They made it a point to learn our business from day 1 and have excelled in this area where others have failed. Hidden brings critical thinking and a strong strategic mind-set along with excellent creative to each project. They seek out big challenges and have established a history of delivering great products in challenging timeframes.

David Harris

Digital Customer Engagement Leader

I was particularly impressed with just how easy it was to get things done! Hidden immediately understood what we needed and which messages would be the most important ones to concentrate on. Every step of the process was clear and the communication between you and us was always timely and productive.

Giovanni Dionori

Services Platform Communications Leader

A word from the team

Peter O'Brien Team profile photo

Peter is a hands-on leader who thrives at the intersection of innovation and creativity. As Managing Director at Hidden Creative, he orchestrates world-class collaborations with global engineering giants while nurturing a talented team to push the boundaries of virtual content. His passion for digital and emerging technologies isn't just about staying ahead of the curve—it's about reshaping it entirely.

Peter O'Brien

Managing Director
Tim Phillips Team profile photo

As Operations Director at Hidden Creative, Tim combines technical expertise with pragmatic leadership to transform ambitious ideas into achievable outcomes. His hands-on approach to both production and client partnerships helps organizations bridge their most complex communication challenges, delivering innovative solutions with clarity and lasting impact.

Tim Phillips

Operations Director
Matt Trubow Team profile photo

As Commercial Director, Matt plays a key role in driving Hidden Creative's growth and strategic direction. He leads sales and marketing initiatives, ensuring alignment with the company’s goals while strengthening client relationships. Matt combines strategic planning with business development, representing Hidden Creative as a leader in immersive and moving content solutions.

Matt Trubow

Commercial Director