Skip to content

What is a B2B Virtual Experience?


Convergence of the physical and digital

A virtual experience is an interactive experience that takes place in a simulated environment. This environment can be completely computer generated, or it can be a combination of real and virtual elements. Virtual experiences can be accessed using a variety of technologies, including virtual reality headsets, augmented reality devices, as well your web browser, tablet or smartphone.

These experiences can be immersive, allowing users to feel as if they are physically present in the virtual world, and can include a wide range of activities, such as marketing, sales and corporate communication. Virtual experiences are becoming increasingly popular and are being used in a variety of industries, including engineering and healthcare.

If we’re going to explain virtual experiences, it’s important to also explain what is referred to as the metaverse as these go hand-in-hand. The metaverse is a collective of virtual experiences, created by the convergence of the physical and digital world. It is a virtual environment where people can interact and engage with each other, virtual objects and computer generated content.

The term “metaverse” is a combination of the words “meta” and “universe” and was coined by Neal Stephenson in his 1992 science fiction novel Snow Crash. In the context of the novel, the metaverse is a virtual world where users can create and customise their own avatars, participate in various activities and interact with other users in real-time.

Snow Crash - Neal Stephenson


Using virtual technologies to visualise and communicate

That’s it for schooling, here’s what a Virtual Experience is in the context of what we do…

At our core, we are content creators, but what we create isn’t your average content. We use virtual technologies to visualise concepts, products and services in a way that highlights their intelligence, precision and sophistication. We then create a narrative within a virtual environment that speaks to our client’s strengths and innovative capabilities. What we produce using this powerful combination of techniques helps our customers strengthen their brand position and gain a competitive advantage.

Our virtual experience (metaverse) solution, called Simmerse, is proving very popular with our customers. Simmerse is primarily used to demonstrate sophisticated and often dangerous products and services produced by the engineering and healthcare industries.

Simmerse is a set of building blocks to support current and future B2B enterprise requirements for the delivery of metaverse experiences and content. Put simply, we not only create amazing content, we have a flexible design to support the deployment of this content within an industrial metaverse.


Showcasing the intelligence and sophistication of your product

The digital world is making the transition to its third iteration, Web 3.0. Part of this transition is moving to a 3D internet. If you think about it like this… If the internet is something we look at, the metaverse or a virtual experience is a version of the internet that we’re inside.

It doesn’t matter how large or how small something is, how dangerous or complex – in the virtual world, ANYTHING IS POSSIBLE.

Another inherent benefit to virtual experiences is that humans are tactile creatures. We like to touch and feel our way through life and are 70% more likely to purchase something if experienced in this way. The virtual environment allows us to place a product or structure a service in a way that provides the audience with a hands-on experience without the costs and business impact of a physical meeting..

Virtual experiences provide a way for you to show off the intelligence and sophistication of your product, and they do it in a way that not only maintains the engineering integrity, but highlights it. These techniques get attention and attention boosts your brand position. Above all, allow the audience to explore what you are offering in their own way and at their own pace.

#complextoclarity #immersiveexperience #virtualexperiences #storytellingforbusiness #experiencecreators