FROM COMPLEX
ABB is driving the transformation of the mining industry by focussing on the improvements that can be made from the board room through to the control room to the mine. As mining enters this new era, ABB wanted to showcase its new technologies and show how every operational element of the mine will become interconnected to improve safety, efficiency, sustainability and productivity.
TO CLARITY
To effectively communicate ABB’s vision, we needed to create a blended immersive ecosystem combining multiple moving parts and roles, below and above ground. Throughout a series of videos, we developed a story based on a day in the life of those involved in the mining process. We demonstrated how new and existing technologies can help the industry advance its mining operations by connecting all those involved as well as driving sustainability through digitisation.
