FROM COMPLEX
ABB Virtual World already enables customers to experience products as they would in the real world: in context, in stunning realism, interacting alongside a trusted ABB advisor. We created an interactive experience for Meta Quest VR and PC, enabling immersive and engaging interactions within the B2B metaverse, designed to provide meaningful engagement with customers.
TO CLARITY
ABB actively utilizes the VR experience in sales engagements, allowing potential clients to explore and understand product offerings and scenarios in a dynamic, virtual environment. Additionally, ABB showcases the interactive experience internally to further develop new segment worlds, fostering innovation and enhancing the development of future customer engagement.
