GE’s objective for this campaign was to communicate its vision to move from individual component level objectives to an integrated, service orientated total plant solution. This interconnected, or 360 fleet model, contributes to overall operational and financial efficiencies and rather than solving an isolated component related problem, GE can solve issues that arise on a plant level.
Working with GE for the longevity of the campaign, the brief was vast and involved. We faced a huge challenge to bring the product information and components into one medium to demonstrate the power a holistic approach could have. We created a VR story-led, customisable experience, which delivered key benefits relevant to the user’s specific requirements. In addition, we developed an interactive online experience that allowed the user to learn more about the offering and create an online journey outside of the VR experience.
An important aspect of the campaign was to communicate at c-suite level to demonstrate the transparency around cost savings and interoperability that comes with the Fleet 360 vision.