Tim Phillips, Operations Director, Hidden
"With this revolutionary new concept, came a great deal of complexity and intricacy. By in-depth product analysis and through mixing state-of-the-art technologies we created a solution that showcased precision engineering and progressive design of the GT36."
Developed behind closed doors, the GT36 was to be launched as a best-in-class gas turbine and was built to accelerate Alstom’s market position. The challenge was to take a precision engineered product and recreate its operational functionality to communicate how this new innovation will benefit the industry as a whole. Rebuffing traditional communication methods, Alstom wanted to use disruptive techniques to bring the product to market.
To meet Alstom’s objectives, we needed to apply an ‘out of the box’ creative approach. Harnessing inspiration from the world’s top engineering consumer brands we wanted to create intrigue and hype around the launch. In close collaboration with the Alstom engineers, we developed a two-fold solution involving a dramatic and informative video, as well as an interactive iOS application to be used in face to face situations with their customers.