FROM COMPLEX
As part of their European launch campaign, manufacturers of the food allergy drug for children created an immersive event space to host presentations and hold conversations with their target audience. We were approached by their events partner, Eventflow, to help develop an indoor park to bring to life the vision of a vibrant, welcoming environment with visuals and ambience that would transform the mood of the space.
TO CLARITY
A large scale solution was needed with an added complexity due to the screen’s curvature. With the screens serving as a structural component of the park, we created a vibrant, realistic 3D animation which would immerse the audience whilst communicating their key messages. Through its immersive nature, the animation captured the audience’s attention and provided an engaging experience and communicated key messages that lead to increased interest in the park. Adding an uplifting soundscape evoked positive feelings associated with spending time in the park, creating an emotional connection with the audience.
As part of the early stages of production, we utilised a real-time render engine. It enabled us to place and animate the key elements and cameras in a single shot 360 degree looping film in a realistic manner. We achieved a high level of realism, control, and detail in the final video finish by using this ever-evolving technology.
