FROM COMPLEX
Johnson Controls is driving advancements in smart building technology, software and services to help organisations meet their sustainability goals. This initiative was to position their suite of industrial chillers and heat pumps as world class solutions and introduce the benefits of new digital interfaces to their products. Over the course of the two-year project, we produced a library of videos showcasing Johnson Control’s technology and multi-industrial product line for FRICK Industrial Refrigeration.
TO CLARITY
The success of the series of projects was a direct result of the collaborative relationship we forged with Johnson Controls. As a result, we gained a deeper understanding of the unique audiences, as well as conducting extensive research into the individual products and their benefits. With this knowledge, we developed stories that would resonate with the desired audience while showcasing each product’s features and benefits.
In keeping with Johnson Controls’ brand, the style was consistent across all videos, thus reinforcing the brand and enhancing recognition. Adopting our proven, structured approach to each video, we streamlined production time and involvement from the client. This facilitated a rapid production process, in some cases cutting our production schedule down by half, which enabled us to meet the tight deadlines.
Video production used CGI and SFX for visually engaging and consistent content, making it possible to clearly demonstrate the benefits and workings of the products which directly resulted in sales revenue.
