FROM COMPLEX
We expanded on a pre-designed key visual for the campaign, utilizing hexagons to effectively communicate the modular solutions and expertise offered by ABB. This provided a clear and cohesive representation of their capabilities.
TO CLARITY
We created mini CGI worlds to visually illustrate ABB’s innovative approach, highlighting their advanced technological solutions. Additionally, we developed a comprehensive suite of social media assets, including video edits and still images, to effectively promote the Life Sciences campaign. This ensured consistent messaging and brand visibility across multiple channels, engaging the target audience effectively.
