Thales Naval are responsible for the full lifecycle of designing to decommissioning vessels, as well as operational maintenance throughout this period. With a vast skill set, Thales wanted to communicate its full flexible suite of solutions and how they can adapt to specific requirements throughout the customer’s lifecycle. Thales’ vision was to replace its traditional methods of communication with a solution that could be experienced and interrogated where and when the user demanded.
The complexity of this project stemmed from the requirement to condense a 40+ year lifecycle, and associated literature, into a 2 minute experience that could be used in the field. We developed a non-linear interactive journey, that seamlessly moved backwards and forwards through time enabling the user to access a specific moment in time to gain deeper knowledge and experience.