FROM COMPLEX
We created a new video to promote ABB’s latest liquid-cooled motors, emphasizing their innovative qualities. Through the use of stock footage and previously created assets from a food and beverage location, we demonstrated the diverse industries where these motors will be utilized.
TO CLARITY
We developed a distinctive visual style that has been applied across additional videos within ABB’s portfolio. This ensures consistency and enhances brand recognition, reinforcing ABB’s innovative image across all their promotional materials.
